Introducing NEVRlabs a new Virtual Reality venture for Alice House
Alice House is launching an exciting new business venture to raise money for patient care services and to work with the local community
As a response to the restrictions and uncertainty presented by the pandemic, Hospice CEO Tracy Woodall identified the need to find fresh and innovative ways of fundraising to engage with a new audience, particularly focussing on young people who might typically have less experience of Hospice care.
After months of planning, Tracy and her team are preparing to open NEVRlabs (North East Virtual Reality Labs), a brand new virtual reality technology centre which will be ready for business this Spring.
As well as providing a fun experience for customers of all ages, NEVRlabs will also use gaming and virtual reality to support mental and physical health and social inclusion through tech clubs and local esports team development.
The Centre will provide gaming experiences and parties with state of the art equipment to enable ‘guilt free gaming’ with all profits going towards funding the care provided by Alice House.
NEVRlabs have also entered into a partnership with gaming business Revolution Esports to become one of five exclusive gaming hubs throughout the UK and the only venue in the North East to recruit and nurture esports talent.
The Centre will be working with Revolution to host high level esports tournaments as well as providing opportunities for young people through education and training in such areas as gaming and technology.
Tracy said, “After deciding to provide virtual reality experiences and therapies for our patients to combat isolation during the first lockdown it became clear that there was so much potential to use gaming as a long term fundraising strategy.
It is a growing market and the Revolution partnership enables us to provide the best equipment and experiences for local young people. We hope to attract talent from across the North East and with the support of Adam Johnson from Revolution we can offer new and unique opportunities for future generations in our region.
We are very excited at this opportunity; Hospices are under significant financial pressure and we have to be able to adapt in order to survive. NEVRlabs will help to strengthen our Hospice over time and secure new generations of fundraisers through having fun via gaming.”